First off, you gotta look at Juventus. They’re practically married to Adidas, yeah? Got a deal ’til 2027 worth, like, *over* €400 million! And that’s just since they renewed it back in 2018, before the old one even finished in 2021. Adidas has been dressing them since 2015/16, so, you know, they’ve seen some good times together. That’s a solid relationship, for sure. Makes you wonder what sort of perks they get, eh? Probably all the free tracksuits they can handle. I’d take that deal, no question.
Then you’ve got the big dogs like Real Madrid, Bayern, Arsenal, and Man U. Apparently, they’re Adidas’ top picks right now. I kinda get it. Real Madrid is, well, Real Madrid. Bayern’s always a powerhouse. Arsenal… okay, Arsenal’s a bit of a wildcard in that list, but hey, maybe Adidas sees something I don’t. Man U? Well, Man U’s Man U, innit. Always a big draw, even if they’re a bit… temperamental, lately. But the long-sleeve authentic jerseys, that is something you only see with Real Madrid and Manchester United.
And it seems Adidas is kinda streamlining things. I read somewhere that they’re gonna divide all their sponsored clubs into just three tiers next season. That sounds… efficient, I guess? But a little soulless, too. Like, are they just looking at the bottom line? I mean, come on, Adidas, remember the romance of the game! (Okay, maybe I’m being a little dramatic).
And who can forget Club America, they also have a partnership with Adidas, but the article mentions Adidas, Nike and Puma have different levels for the teams they partner with, so it is not a surprise.
But here’s the kicker: Adidas is apparently going to *dominate* the most lucrative football teams in a few years. Like, 11 out of the top 20 in 2025-2026! That’s insane. Nike, they’re only sponsoring 5. Seems like Adidas is really playing the long game here.
